執行成果
分項3-2【文創學程】針對全校性舉行國際跨文化藝術交流講座
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計畫名稱：12G205-6 高教深耕【文資學院】
計畫分項：文化資源的產學鏈結
具體措施：3-2【文創學程】針對全校性舉行國際跨文化藝術交流講座
執行單位：文資學院-文創學程
課程名稱：
Course: Art Marketing Strategies
Course Instructor: Professor Meng Yi Lai, Professor I-Wen Chang
Date: 12th May 2023 (Fri.)
Guest Speaker: Gwen Hsin-Yi Chang
We are grateful to Gwen Hsin-Yi Chang for her provocative presentation on the topic "Startup Cultural Branding." Ms. Chang shared her practices and experiences as a producer of AxE Arts Europa. She believed that every project should start with the value, vision, and mission, as they are interrelated and intertwined to form the basic blueprint of the project. In this 3-hour course, we also did several group exercises and case-by-case studies.
Through brief self-introductions by our students, Ms. Chang guided us to learn how to identify the key players in the art market, just like understanding ourselves. Students identified the target market of their final projects if they serve as producers, agents, curators, or presenters. In addition, Ms. Chang shared how to prepare ourselves professionally with physical presence, toolbox, and digital tools, how to produce E-newsletters from different perspectives as producer or artist, as well as how to send E-invitation to professionals from agency. She provided a wealth of detailed experiences and practical advice, which greatly benefited us.
Gwen Hsin-Yi Chang's Medium Website: https://gwenhychang.medium.com/
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